Artificial intelligence, otherwise known as AI, has built quite the reputation for itself despite not even being human. While many in our society fear AI could dismantle creative thinking and logical problem solving, other’s stand amazed at the convenience this system brings to our everyday lives. To fully understand the capabilities of popular AI platforms such as ChatGPT and Claude, is not to fear them, but to fully immerse yourself. Think of this as domesticating a pet, you cannot tame what you don’t understand.
Seeing Both Sides
A proper understanding of AI’s limitations and achievements creates a clearer boundary between ethical and non-ethical usage. Even though AI is human-made, the complexity of a real human’s emotions and perspective could never be replicated in something that has never really been alive. The N Brand understands that original content creation is not something that can be spit out of a search engine. Realistically, AI can only pull results and information from existing online databases. Multimedia journalists, and creators, here at The N Brand have dedicated themselves to a mission of producing authentic media only.
While we agree a computer will never grasp a true human touch, we applaud the systems ability to organize and plan out the logistics of running a business. More specifically we mean using AI as a tool, and not a personality. Our founder and CEO, Nekia Nichelle, expresses that “there is a lot of fear around it (AI), and if people did their research it can be used properly. Artificial intelligence is meant to be a tool that helps with productivity.” If your wondering how exactly The N Brand utilizes AI then here it is:
- Managing Workflows
- Fact Checking Sources
- Researching Industry Trends and Clients
Acknowledging these two perspectives not only gives The N Brand a competitive edge over close-minded marketing agencies, but it positions us to grow faster and with purpose. We are built on the voices of real people, and recognize that there’s only so much technical housekeeping we can do while remaining fully committed to originality. If your still not sure if we’re real, then hi, it’s me. A dedicated writer whose a part of The N Brand, and stays true to her own roots of inspiration while working for an agency that digs that. Be sure to stay N’formed, and learn more about how AI can help you achieve your productivity goals.
